Fruit and vegetable juices are essential components of a healthy diet, and their consumption in balanced and sufficient amounts could help avert significant diseases such as CVD and certain types of cancers. Prominent processed food manufacturing companies are entering the fruit and vegetable juice market due to rising demand for a variety of fruit & vegetable juices among consumers. For instance, in March 2019, Under the new Brand Tru, Amul introduces fruit juices in four flavors – Mango, Orange, Apple, and Lychee.
A variety of vitamins, minerals, dietary fibers, and health-promoting substances added for fruit juice fortification is expected to drive the global fruit and vegetable juice market. The global vegetable juice market is driven by the fact that they contain less amount of sugar compared with some fruit juices and do not raise insulin levels to the same level as some fruit juices do. Fruit and vegetable juices are mostly consumed for their health-enhancing properties. For instance, Orange juice is high in antioxidants and vitamins A and C, which helps to prevent aging and to improve heart health.
Global Fruit Juice Market Trends:
- The consumption of soft drinks, such as colas and flavored sodas, is reducing globally as they have high sugar content, artificial coloring, phosphoric acid, artificial sweeteners, and caffeine which can cause negative effects on the human body. Owing to this, a large number of consumers are shifting from carbonated drinks to natural fruit juices.
- Changing lifestyles and altering eating patterns of consumers have resulted in an increased intake of affordable, healthy, and quick sources of nutrition like packaged fruit juices, thereby catalyzing the growth of the market.
- To expand the consumer base, manufacturers are introducing a wide array of flavors, and producing preservative-free and sugar-free fruit juices. In addition to this, growth in the food and beverage industry is boosting the overall demand for fruit juices worldwide.
- Earlier, some players were hesitant to sell their products in emerging countries due to the lack of infrastructure and storage facilities. Nonetheless, with a rise in the number of organized retail outlets, several players are now willing to invest in these markets which is expected to bolster the growth of the fruit juice industry.
Fruit Juice Market Regional Analysis
Asia Pacific is anticipated to witness considerable growth in the global fruit and vegetable juice market. The companies such as Dabur India Ltd. RAW Pressery and others present in the Asia Pacific are coming up with innovative marketing advertising activities, and new product launches to increase consumer awareness about the benefits of the consumption of fruit and vegetable juices. For instance, in 2019 Nutricane Beverages Pvt. Ltd. launched its exciting and innovative range of fruit juices with two variants namely Guava and Mango under the OMG brand. This new product range of this company is a delicious blend of fruits with sugarcane juice. The growing demand from consumers for organic and fortified fruit and vegetable juices is expected to boost the demand for the fruit and vegetable juice market in this region.
North America and Europe are anticipated to witness prominent growth in the global fruit and vegetable juice market. The fruit and vegetable juice market in this region is driven by the increasing consumer preference for natural fruit and vegetable juices over carbonated beverages because it contains high sugar and artificial coloring. The easy product availability due to the presence of prominent fruit and vegetable juice companies such as Florida Natural Growers, WILD Flavors, and others in North America and Europe region is expected to positively leverage the fruit and vegetable juice market in this region.
The above is a brief analysis of the fruit juice market. Fruit juice plants are raw material-oriented industries. AGICO has different solutions and production lines for fruit juice production in different regions, and sells many types of juice machinery, if you are interested in the fruit juice industry, please contact us, and we will reply to you within 24 hours.
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