Forecast of Food Beverage Industry in 2019
Discovery the Adventurous Consumer
Targeting consumers who dare to keep trying, designing new discoveries and experiences, which will be the key trend affecting the development of the food beverage industry in 2019. A Closely connected world enables consumers of different ages to learn more about diverse cultures. From 2016 to 2017, the number of new products released related to “exploration” increased by 35%. “Exploration” is the head of ten trends in the food beverage industry in 2019.
The food and beverage industry is paying more and more attention to the consumers who dare to try. Consumers break away from the comfort zone and make bold explorations of taste and multiple dietary experiences. The emphasis of sensory enjoyment is often combined with some unexpected element.
The Plant Kingdom
The plant-based market is unstoppable. Companies and brands are “greening” their product lines to attract mainstream consumers who want to increase their intake of plant-based products. For many people, plant-based trends mean becoming healthy and sustainable by balancing animal and plant products, rather than following a one-size-fits-all diet.
Alternatives to All
As more consumers focus on health and sustainability, alternative foods and raw materials are growing. Health remains the primary reason for buying alternative foods, with 50% of American consumers claiming that health is why they buy bread, meat or dairy substitutes.
The search for alternative proteins has promoted the use of black beans, lentils, peas, rice, nuts and seeds, chickpeas and even insects as protein raw materials in food.
The industry remains committed to responding to consumers’ demands for sustainability. This motivating corporate goal has enabled manufacturers to take a series of initiatives to actively engage in the development of sustainable products and packaging. These initiatives include reducing waste through upgrading the use of raw materials and post-consumer recycling, enhancing biodegradability and new technologies.
Snacking: the Definitive Occasion
For most consumers, snacks are always part of the day. However, people’s ideas and perceptions of snacks have changed. Snacks are no longer an additional alternative, but evolve into a specific occasion or scene. It is the core of cross-category innovation of food beverage.
Eating for Me
Personalized needs and preferences also have a great impact on new product development. Private customization is changing to mainstream trend. “High protein” has become one of the most important growth categories in the two markets of China and the United States.
A Fresh Look at Fiber
As a common food ingredient, “fiber” is not unfamiliar to everyone. So what are the new applications of fiber? At the beginning of this year, the FDA introduced eight kinds of fibers into the nutritional label of dietary fibers, which undoubtedly increased the application opportunities of more fibers and provided consumers with more healthy choices.
I Feel Good
Food drink are not only for health, but also for relaxation and comfort. In addition to the “pleasure”, the “innocence” of new products also showed a ladder-like growth. In 2018, it reached its peak. Besides eating well, consumers also need to eat well.
Small Player Mindset
Startups will continue to cause shocks in the industry. They can not only stand out from the fierce competition, but also compete with the giants and become the industry leader. They are popular with consumers.
Connected to the Plate
From the literal meaning of the trend, we can see that the trend links products, scenes and consumers through social media in a real-time way.
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